Social Media and Digital Marketing Manager

About the Role

We are seeking a Social Media and Digital Marketing Manager to join our team. In this pivotal role, you will develop and implement effective social media and digital marketing strategies that enhance our brand presence and engage our audience. You will be responsible for driving traffic to our platform, increasing user engagement, and generating leads through innovative campaigns.

How We Work

At ProfitSence, we embrace creativity and data-driven decision-making. Our team values collaboration and transparency, working together to achieve our marketing goals while adapting to the fast-paced digital landscape.

Responsibilities

• Social Media Strategy: Create and manage engaging content across all social media platforms to build our brand and foster community engagement.
• Graphic Design: Design eye-catching social media banners and promotional graphics that align with our brand identity.
• Digital Campaign Management: Develop, execute, and analyze digital marketing campaigns, including email marketing, PPC, and SEO strategies.
• Performance Tracking: Monitor and report on key metrics to evaluate the effectiveness of marketing efforts, making recommendations for optimization.
• Cross-Functional Collaboration: Work closely with the sales and product teams to align marketing initiatives with company objectives and messaging.

What Do You Need?

• Proven experience in social media management and digital marketing, preferably in the tech or advertising sectors.
• Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva) for creating visual content.
• Strong analytical skills to assess campaign performance and adjust strategies accordingly.
• Excellent communication skills with the ability to create compelling content that resonates with diverse audiences.
• Familiarity with digital marketing tools and platforms, such as Google Analytics, social media management tools, and marketing automation software.