Google’s New CMP Requirements for Publishers Serving Ads in the EEA and UK
Effective January 16, 2024, publishers and developers utilizing Google publisher products such as AdSense, AdMob and Ad Manager are mandated to employ […]
What is Ad Refresh? Navigating the Landscape of Revenue Optimization for Publishers
In the fast-paced world of the internet, capturing and retaining user attention is a key challenge for publishers. For pages with longer […]
What’s The Difference Between Open Bidding & Header Bidding?
In the intricate landscape of digital advertising, the quest for optimal ad revenue strategy leads publishers to a critical crossroad: Open Bidding […]